Author: Angelina Ahumada
🗓️ Date: February 27th and 28th
Author: Jorge Islas
🗓️ Date: April 17th and 18th
Author: Ana MartĂnez
🗓️ Date: May 8th and 9th
Author: Cynthia Cárdenas
🗓️ Date: May 15th and 16th
Author: Fernando Raher
🗓️ Date: May 22nd and 23rd
Author: Alejandra Tejeda
🗓️ Date: June 5th and 6th
Author: Rita Fuentes
🗓️ Date: June 16th and 17th
Author: Brenda Mckoy
🗓️ Date: June 26th and 27th
Author: Rosaura Aparicio
🗓️ Date: July 7th and 8th
Author: Myriam Hernández
🗓️ Date: July 17th and 18th
Author: Gabriela GarcĂa
🗓️ Date: July 27th and 28th
Author: Ismael Plasencia
🗓️ Date: August 7th and 8th
Authors: Rodrigo y Nora
🗓️ Date: August 18th and 19th
Author: Othon Bueno
🗓️ Date: August 28th and 29th
Yes, absolutely! Our certifications are designed to help you in any industry. You don’t need to follow the ndefi business system.
Yes, every week you will have two sessions with the authors for updates and support. Additionally, you will have access to a Discord channel to send your questions directly to the author, and you can also email your questions to support@ndefi.io, where we will be happy to assist you.
Yes, the certifications are designed for everyone, no matter what you do.
If someone referred you to this page, send them a message saying you’re interested. If you found us on your own, please email us at soport@ndefi.io.
Yes, unless the certification specifies that there is a live recording bonus and you’re entering a pre-sale phase, you would get immediate access.
Study 100% of your certification, attend at least 10 group mentoring sessions, take notes, and take consistent action. If you don’t achieve positive results in your life and business, we will refund 100% of your investment plus $100 for wasting your time.
It is the users’ responsibility to comply with all applicable laws and regulations in their respective jurisdictions before accessing the information contained herein. Users are deemed to have expressly accepted and agreed to the Terms and Conditions of this page.
Module 1: The Foundations of a Successful Salesperson
L0. Welcome & Recommendations
L1. Certification Methodology
L2. Objectives
L3. What’s Your Motivation?
L4. What’s Your Inner Dialogue?
L5. Paradigms
L6. Your Perspective Is Not Your Customer’s
Module 2: How to Build Authority & Connection
L1. What’s Your Story?
L2. Your Level of Commitment
L3. Would You Buy from Yourself?
L4. Professional or Amateur?
L5. The Three “Whys”
Module 3: The Foolproof Method to Win Your Customer’s Heart
L1. What Does “Closing” Mean?
L2. Our Mission
L3. The Secret of Great Salespeople
L4. Level 1 Questions
L5. Level 2 Questions
L6. Level 3 Questions
L7. What to Do with the AnswersL8. How to Position Your Offer
Module 4: The Steps to a Perfect Sale Â
L1. First Impressions
L2. Warm-Up
L3. Your Origin Story
L4. Statement of Intent
L5. Discovery
L6. Emotional Tour
L7. Price Anchoring
L8. Logical Tour
L9. Offer & Pricing
L10. Ask for the Sale
Module 5: Follow-Up
L1. Steps to an Effective Follow-Up
L2. The 72-Hour Formula
L3. When & How to Let Go
Module 6: Closing Techniques
L1. Trial Close
L2. Choice Close
L3. Mini Closes
L4. Silence as a Sales Technique
L5. The Benjamin Franklin Close
L6. We Want What We Can’t Have
L7. The Hollywood Technique
L8. If I Can, Would You?
L9. Bonuses & Incentives
L10. The Cost of Not Having Your Product
L11. Your Best Sales Tool
L12. Predict the Future
Module 7: Handling Objections
L1. What Is an Objection & How Many Types Are There?
L2. Know the Objections in Your Industry
L3. How to Prevent Objections
L4. They Said No—Now What?
L5. The Worst Mistake
Module 8: Team Leadership
L1. What Does It Mean to Be a Great Leader?
L2. The Art of Delegation
L3. How to Keep a Motivated Team
L4. Learn to Read Your People
L5. Self-Motivation & Self-Leadership
L6. Closing Remarks & Final Recommendations
Module 1: Introduction to Digital Marketing
L1. The 7 Disciplines of Digital Marketing
L2. It’s About the Customer, Not the Product
L3. Who Is Your Customer?
L4. How Does Someone Become Your Customer?
L5. What Channels Reach Your Customer?
M1. Practical Lesson
Module 2: Conversion Funnels
L1. The Goal of Marketing
L2. What Is a Conversion Funnel?
L3. The Value Ladder
L4. Your USP (Unique Selling Proposition)
L5. The Lead Magnet
L6. The Tripwire Offer
L7. Core Offer
L8. High-Value Offer
L9. Ongoing Communication
M2. Practical Lesson
Module 3: Content Marketing
L1. What Is Content Marketing & Why Is It Essential?
L2. TOFU Content (Top of Funnel)
L3. TOFU Content Types, Metrics & Content Plan
L4. MOFU Content (Middle of Funnel)
L5. MOFU Content Types, Metrics & Content Plan
L6. BOFU Content (Bottom of Funnel)
L7. BOFU Content Types, Metrics & Content Plan
L8. Blogging
L9. Artificial Intelligence in Content Marketing
L10. Content Distribution Channels
L11. Content Trends
M3. Practical Lesson
Module 4: Customer Acquisition with Meta Ads
L1. What Is Paid Traffic & Why Use It?
L2. The Three Types of Audiences
L3. Common Mistakes in Meta Ads
L4. How Meta Charges for Ads
L5. Everything Starts with a Fan Page
L6. Meta Business Manager
L7. Advertising Objectives in Meta (Part 1)
L8. Advertising Objectives in Meta (Part 2)
L9. Campaign Structure in Meta
L10. Best Practices for Ad Creatives
L11. Meta’s Advertising Policy
L12. Spying on Competitor Ads
L13. Meta Pixel
L14. How to Install the Meta Pixel
L15. Custom Audiences
L16. Retargeting
L17. Formula for Writing Effective Ads
L18. Measurement & Monitoring
L19. Targeting Trends
M4. Practical Lesson
Module 5: Customer Acquisition with Google Ads
L1. Introduction to Google Ads
L2. Where & How Google Ads Appear
L3. Benefits of Google Ads
L4. Quality Score & Auction System
L5. How Keywords Work
L6. Keyword Research Tools
L7. Campaign Structure in Google Ads
L8. YouTube Advertising
L9. Writing the Perfect YouTube Ad Script
L10. Conversion Tracking in Google Ads
L11. Performance Monitoring in Google Ads
M5. Practical Lesson
Module 6: Email Marketing
L1. The Role of Email Marketing
L2. The 3 Types of Emails
L3. The Two Types of Email Sending Strategies
L4. Creating Your Promotional Calendar
L5. The 5 Types of Email Marketing Campaigns
L6. Nurture Campaigns
L7. Engagement Campaigns
L8. Ascension Campaigns
L9. Segmentation Campaigns
L10. Re-Engagement Campaigns
L11. Email Copywriting & Design
L12. What to Measure & When
M6. Practical Lesson
Module 7: Search Marketing & Conversion Optimization
L1. History of Search Marketing
L2. The Current State of Search Marketing
L3. How to Optimize for Google
L4. How to Optimize for YouTube
L5. Optimizer Mindset & Process
L6. Conversion Rates & Web Forms
L7. Buttons & CTAs
L8. Buttons & Landing Pages
L9. Landing Page Optimization Strategy
M7. Practical Lesson
Module 8: Digital Analytics
L1. What Is Digital Data Analysis?
L2. Every Business Should Be Data-Driven
L3. Analytics Fundamentals
L4. Getting Started with Google Analytics
L5. Full Sample Google Analytics Account
L6. Introduction to Google Analytics
L7. What Are UTM Tags & How to Use Them?
M8. Practical Lesson
Module 9: Conclusion & Final Project
L1. Conclusion
L2. Final Project
Module 1: ndefi Educational Consultant
L0. Introduction
L1. What Is an Educational Consultant?
L2. What Is ndefi?
L3. The 3 Key Roles Within ndefi
L4. Pt.1 The 3 Essential Skills
L4. Pt.2 The 3 Essential Skills
L4. Pt.3 The 3 Essential Skills
L5. Your Goal with This Program
Module 2: Understanding Your Offer & Business Model
L0. Introduction
L1. Communication & Sales Within ndefi
L2. Key Lessons in the World of Infoproducts
L3. Pt.1 Maximizing Value
L3. Pt.2 Maximizing Value
L4. Pt.1 Business Model
L4. Pt.2 Business Model
L5. Clear Goals
L6. How to Connect with Your Warm Audience
Module 3: How to Deliver an ndefi Presentation
L1. What Is a Business Presentation?
L2. Presentation Requirements
L3. Key Elements of a Presentation
L4. Recommendations
L5. Presentation Structure
L6. What Comes Next?
L7. Your Business Is Your Theater Play
L8. What Works Best
Module 4: Building Your Brand
L0. Introduction
L1. Why Is It Important?
L2. Personal Brand vs. Business Brand
L3. Logo Design & Color Palette
L4. Niche Selection & Editorial Model
L5. Pt.1 The Importance of Your Brief
L5. Pt.2 The Importance of Your Brief
L6. Your Greatest Asset
L7. Tools
Module 5: Building Your Inner Circle
L1. What Is an Inner Circle?
L2. How Many People Do I Need & Why?
L3. Structure & Meeting Rhythm
L4. Your Role as a Leader
Module 6: Launching Your Lead Generation Webinar
L1. What Is a Webinar?
L2. What Should I Sell?
L3. High-Level Structure (10,000-Foot View)
L4. Ad Examples
L5. Landing Page Example
L6. Thank You Page Example
L7. Questionnaire to Call Strategy
L8. CRM
L9. How to Choose Your Webinar Title
L10. What to Talk About During Your Webinar
L11. Tech Tools
L12. Frequently Asked Questions
Module 7: Your First Live Event with ndefi
L1. What Is a Live Event?
L2. What Should I Sell?
L3. High-Level Structure (10,000-Foot View)
L4. Landing Page
L5. Thank You Page
L6. Sales Letter
L7. Live Event Agenda
L8. How to Fill Your Event
L9. Common Questions
Module 8: Your Mission
L1. Your Mission
Module 0: Welcome & Recommendations
L1. Welcome
L2. Introduction
L3. Learning Methodology
L4. General & Specific Objectives
L5. End of Introduction
Module 1: Coaching Context
L1. Origins & Foundations of Coaching
L2. Differences Between a Coach & Other Professions
L3. Core Competencies
L4. Ethics in Coaching
L5. Embodying the Coaching Mindset
L6. Establishing & Maintaining Agreements
L7. Cultivating Trust & Safety
L8. Maintaining Presence
L9. Evoking Awareness
L10. Active Listening
L11. Facilitating Learning & Growth
M1. Practical Lesson
Module 2: Coaching Fundamentals
L1. Language Ontology
L2. Principles of Language Ontology
L3. The Observer
L4. Distinctions
L5. O.S.A.R. Model
L6. Learning
L7. Barriers to Learning
M2. Practical Lesson
Module 3: Coaching Tools
L1. Coaching Agreement
L2. Coaching Techniques
L3. Coaching Mechanisms
L4. Speech Acts
L5. Fundamental Acts
L6. Listening
L7. Openness
M3. Practical Lesson
Module 4: The Coaching Process
L1. Direct Communication
L2. Asking with Confidence
L3. The Art of Questioning
L4. Judgments
L5. Breakdowns
L6. C.E.L. Model
L7. Ladder of Inference
Module 5: Emotional Intelligence
L1. Emotions
L2. Moods
L3. The Left-Hand Column
L4. Victim vs. Protagonist Mindset
L5. Neutral Events
L6. Resilience
Module 6: Strategy & Action Design
L1. Designing Actions
L2. Planning & Goal Setting
L3. Commitments: Requests & Offers
L4. Enrollment
L5. Coaching Models
L6. Process & Responsibility Management
M6. Practical Lesson
Module 7: Managing a Coaching Session
L1. Coaching Ethics
L2. Embodying the Coaching Mindset
L3. Establishing & Maintaining Agreements
L4. Cultivating Trust & Safety
L5. Maintaining Presence
L6. Evoking Awareness
L7. Active Listening
L8. Facilitating Growth
L9. Executing a Coaching Session
M7. Practical Lesson
Module 8: Conclusion
L1. Final Thoughts
L2. Closing
Module 1: Fundamentals of Emotional Management
L0. Welcome & Recommendations
L1. The Success Triangle for Entrepreneurs
L2. Introduction to Emotional Management
L3. Self-Assessment, Self-Awareness & Self-Esteem
L4. Emotional Self-Regulation
L5. The Impact of Emotional Management on Decision-Making
L6. Cultivating Entrepreneurial Resilience
M1. Practical Lesson
Module 2: Essential Self-Knowledge Tools
L1. Understanding Your Brain Dominance
L2. Johari Window
L3. Implementing a Personal SWOT Analysis
L4. Stoicism as a Life & Business Philosophy
M2. Practical Lesson
Module 3: Managing Stress & Pressure in Entrepreneurship
L1. Understanding Stress
L2. Understanding Business Stress
L3. Self-Care Strategies for Entrepreneurs
L4. Constructively Managing Stress & Pressure in Your Business
L5. Maintaining Healthy Relationships During Stressful Periods
L6. 10 Keys to Prevent Burnout
M3. Practical Lesson
Module 4: Emotionally Intelligent Communication
L1. Understanding Our Thoughts
L2. Disconnection Mechanisms
L3. The Boundaries of “Self” & Connection
L4. The Experience Cycle
Module 5: Decision-Making Under Emotional Pressure
L1. Purpose, Mission & Vision
L2. Finding Your Purpose
L3. Discovering Your Life Project
L4. Identifying Your Personal Interests
L5. Building a New Beginning
L6. Defining Your Life Purpose
L7. From Dream to Goal
M5. Practical Lesson
Module 6: Empathy in Business
L1. Basic Elements of Communication
L2. Meta-Communication
L3. Active Listening: The Key to Business Communication
L4. Assertiveness: The Key to Effective Communication
L5. Non-Verbal Communication
L6. 7 Keys to Communicating in the Workplace
L7. NLP Applied to Communication
M6. Practical Lesson
Module 7: Constructive Conflict Resolution
L1. No Leadership Without Self-Leadership
L2. Influence vs. Power
L3. A Leader Builds Teams
L4. Assertive Feedback
L5. Developing a Strong Team Culture
M7. Practical Lesson
Module 8: Emotional Leadership for Entrepreneurs
L1. The Importance of Emotionally Intelligent Teams
L2. How to Build Emotionally Intelligent Teams
L3. Workplace Competencies for Team Building
L4. Transitioning to a High-Performance Team
L5. Feedback for Team Development
L6. Implementing a Performance Improvement Plan (PIP)
M8. Practical Lesson
Module 9: Develop Your Plan with Awareness
L1. Create Your Business Plan
L2. Develop Your Strategic Business Plan
M9. Practical Lesson
Module 1: Mind
L1. Who Holds the Power?
L2. Crush Your Excuses
L3. Are You Willing to Change?
L4. Break Free from Inertia
L5. Anxiety & Eating
L6. Emotional Hunger
L7. Emotions
L8. Emotional Intelligence
L9. Emotions & Their Antidotes
Module 2: Gut Microbiota
L1. The Microbes Living Inside You
L2. Who Determines the Quality of Your Bacteria?
L3. Stages of Digestion
L4. Diet & Microbiota
L5. Acidity Pt.1
L6. Acidity Pt.2
L7. Acidity Pt.3
L8. Elimination Processes
L9. Constipation
Module 3: Gut-Mental Health Connection
L1. Overview of Mental Disorders
L2. Nervous System
L3. Inflammation
L4. Signs of Imbalance
L5. Digestive Health Protocols Pt.1
L6. Digestive Health Protocols Pt.2
L7. Digestive Health Protocols Pt.3
L8. Digestive Health Protocols Pt.4
L9. Digestive Health Protocols Pt.5
L10. Digestive Health Protocols Pt.6
Module 4: Stress
L1. What Is It?
L2. The Normal Cortisol Cycle
L3. Consequences of Suppressed Cortisol
L4. What Triggers Stress?
L5. Hacking Brainwaves
L6. Sounds for Your Brain
L7. Adaptogens
Module 5: Sleep
L1. A Major Problem
L2. Benefits of Quality Sleep
L3. Consequences of Sleep Deprivation
L4. Circadian Rhythms
L5. Tips to Restore Your Circadian Rhythm
L6. Vitamin D
L7. Bedtime Ritual for Better Sleep
Module 6: Vagus Nerve
L1. What Does It Do?
L2. Vagus Nerve Stimulation
L3. Breathing Techniques
L4. Meditation
L5. Active Meditation
L6. Exercise
Module 7: Detox
L1. Who’s in Charge?
L2. Kitchen Materials to Avoid
L3. Kitchen Materials to Choose
L4. Air Pollution
L5. Household Toxins
L6. Detox Protocol Pt.1
L7. Detox Protocol Pt.2
L8. Tips to Transform Your Home
Module 1: The Power of Image
L1. Fundamentals of Public Image
L2. Stimuli & Their Classification
L3. Subordinate Images
L4. The Axioms of Public Image
L5. Build Your Public Image Successfully
L6. Recognize Your Essence
L7. Identify Your Style
L8. First Impressions
L9. Practical Lesson
Module 2: Physical Image
L1. The Power of Physical Image
L2. The 3 Cs of the Ideal Body
L3. The Body I
L3. The Body II
L4. The Face
L5. Color I
L5. Tint II
L5. Value III
L5. Chroma IV
L6. Impact with Optical Tricks
L7. Authority Codes
L8. Accessibility Codes
L9. Dress Codes
L10. The Power of Posture
L11. Practical Lesson
Module 3: Verbal & Non-Verbal Image
L1. The Reflection of Your Words
L2. Anxiety Management Antidotes I
L3. Anxiety Management Antidotes II
L4. The Message
L5. The Speech
L6. Opening & Closing Formulas
L7. Effective Use of Voice
L8. Diction & Clarity Exercises
L9. Your Body Speaks I
L9. Gestures II
L10. Eye Contact
L11. Proxemics & Tactile Behavior
L12. Practical Lesson
Module 4: Environmental Image
L1. Environmental Psychology
L2. Color
L3. Lighting
L4. Sound
L5. Scent
L6. Atmosphere & Style
L7. Practical Lesson
Module 5: Social & Professional Etiquette
L1. Demystifying Protocol & Etiquette
L2. The Greeting
L3. Professional Etiquette
L4. Business Etiquette
L5. Table Etiquette
L6. Social Etiquette
Module 6: Personal Branding
L1. What Is Personal Branding?
L2. Key Elements of Personal Branding
L3. Digital Footprint
L4. Practical Lesson
Module 7: Networking Strategies
L1. Elevator Pitch
L2. Networking Techniques
L3. Follow-Up & Contact Management
L4. Strategies for Shyness
L5. Practical Lesson
Module 7: Networking Strategies
L1. Elevator Pitch
L2. Networking Techniques
L3. Follow-Up & Contact Management
L4. Strategies for Shyness
L5. Practical Lesson
Module 8: Image Crisis Management
L1. Crisis?
L2. Crisis Management Strategies
L3. Recommended Attitudes & Actions
L4. Post-Crisis Recovery
L5. Practical Lesson
Module 9: Today Is a Great Day
L1. Start Today
Module 1: Fundamentals of Business Systematization
L1. Introduction
L2. What Is a Business & a System?
L3. Importance & Impact
L4. Current Perspectives on Entrepreneurship
L5. Trends & Challenges in the Business World
L6. Business Systems
L7. Practical Exercise
Module 2: Entrepreneurial Mindset
L1. The Role of Mindset
L2. Identifying Limiting Beliefs
L3. Strategies to Overcome Limiting Beliefs
L4. Cultivating a Success-Oriented Mindset
L5. Practical Exercises
Module 3: Challenges & Skill Development
L1. Analysis of Common Challenges
L2. Leadership Development
L3. Strategies to Overcome Procrastination
L4. Goal Setting
L5. Time Management & Effective Prioritization
L6. Business Resilience
L7. Techniques to Maintain Focus
L8. Practical Exercises
Module 4: Operating System for Efficiency
L1. Operational Systems
L2. Consistency & Efficiency
L3. Identifying KPIs
L4. Roles & Responsibilities
L5. Delegation Strategies
L6. Technological Tools
L7. Continuous Improvement
M4. Practical Lesson
Module 5: Efficient Financial System
L1. Financial Management
L2. Common Mistakes
L3. The 5-Step System
L4. Financial Principles & Self-Assessment
L5. Organizing Finances
L5.1. Financial Allocation
L6. Creating Solid Budgets
L7. Key Financial Indicators
L8. Improving Liquidity
L9. Cost Reduction & Revenue Maximization
L10. Making Successful Financial Decisions
M5. Practical Lesson
Module 6: Strong Commercial System
L1. Key Elements
L2. Digital Marketing Strategies
L3. Conversion Rate Optimization
L4. Brand Building
L5. Strategic Content Planning
L6. Customer Retention
M6. Practical Lesson
Module 7: Business Automation
L1. The Importance of Automation in Business
L2. Automation Tools & Techniques
L3. Technology Integration
L4. Process Automation
M7. Practical Lesson
Module 8: How to Get Started
L1. Step-by-Step Guide to Systematization
Module 1: Introduction to Personal Development & Conscious Transcendence
L1. Basic Concepts of Personal Development
L2. Conscious Transcendence
L3. Identifying Limiting Beliefs
L4. The Impact of Limiting Beliefs on Life & Business
L5. Introduction to Scarcity Beliefs
L6. Initial Self-Assessment
L7. Self-Discovery Tools
L8. Setting Personal & Professional Goals
L9. Planning the Change Process
Module 2: Deepening Self-Knowledge
L1. Self-Exploration Techniques
L2. Evaluating Personal Values
L3. Strengths & Weaknesses Analysis
L4. Recognizing Behavioral Patterns
L5. Mindfulness & Presence Techniques
L6. Developing Self-Empathy
L7. Emotional Management Strategies
L8. Reflection & Personal Growth
L9. Self-Concept & Self-Esteem
L10. Creating a Self-Care Plan
Module 3: Breaking Limiting Beliefs
L1. Identifying Limiting Beliefs in Business
L2. Cognitive Restructuring Techniques
L3. Practical Exercises for Belief Change
L4. Mental Reprogramming
L5. Applying the ABCDE Method
L6. Visualization Techniques
L7. Positive Reinforcement Exercises
L8. Overcoming Fear of Failure
L9. Creating a Positive Environment
L10. Progress Monitoring & Evaluation
Module 4: Building an Abundance Mindset
L1. Introduction to the Abundance Mindset
L2. Scarcity vs. Abundance Mindset Comparison
L3. Techniques for Cultivating Gratitude
L4. Generosity Practices
L5. Creative Visualization
L6. Manifestation & The Law of Attraction
L7. Restructuring Beliefs About Money
L8. Positive Affirmation Exercises
L9. Creating a Personal Abundance Plan
L10. Evaluating Mindset Transformation
Module 5: Emotional Intelligence for Entrepreneurs
L1. Introduction to Emotional Intelligence
L2. Emotional Self-Awareness
L3. Emotional Self-Regulation
L4. Internal Motivation
L5. Empathy & Understanding Others
L6. Social Skills & Effective Communication
L7. Conflict Management
L8. Emotionally Intelligent Decision-Making
L9. Building Emotionally Intelligent Teams
L10. Evaluating & Continuously Improving Emotional Intelligence
Module 6: Spirituality in Business
L1. Definition & Basic Concepts of Spirituality
L2. Purpose & Meaning in Business
L3. Spiritual Practices at Work
L4. Mindfulness & Presence in the Workplace
L5. Ethics & Spiritual Values in Business
L6. Conscious Leadership
L7. Creating a Conscious Business Culture
L8. Benefits of Spirituality in the Workplace
L9. Spiritual Tools for Problem-Solving
L10. Evaluating the Impact of Spirituality in Business
Module 7: Conscious Innovation & Creativity
L1. Introduction to Innovation & Creativity
L2. Creative Blocks & How to Overcome Them
L3. Conscious Creativity Techniques
L4. Innovation from a Conscious Perspective
L5. Fostering an Innovation Culture in Business
L6. Tools for Idea Generation
L7. Evaluating & Selecting Innovative Ideas
L8. Implementing Conscious Innovations
L9. Case Studies in Conscious Innovation
L10. Reflection & Continuous Improvement in Innovation
Module 8: Planning & Sustainability in Personal Development
L1. The Importance of Personal & Professional Planning
L2. Setting Short- & Long-Term Goals
L3. Personal Strategic Planning
L4. Integrating New Habits
L5. Monitoring & Evaluating Progress
L6. Adaptability & Flexibility in Planning
L7. Sustainability in Personal Development
L8. The Impact of Personal Development on the Environment
L9. Building a Support Network
L10. Final Reflection & Action Plan
Module 1: Changing Habits Changes Your Life
L1. Cumulative Habits & The Plateau of Latent Potential
L2. The Three Layers of Behavior Change
L3. Two-Step Process to Change Your Identity
L4. Building Habits in Four Simple Steps
L5. Problem Phase & Solution Phase
L6. The Four Laws of Behavior Change
L7. Habit Tracking
L8. Implementation Intentions
L9. Habit Stacking Formula
L10. Designing Environments That Lead to Success
Module 2: Systems Are Better Than Goals
L1. The Golden Circle
L2. Defining a Just Cause
L3. Who to Ask?: Mentors
L4. The Ability to Learn
L5. Training Balance
L6. Process for Learning Information
L7. Types of Goals
L8. Four Traps That Limit Your Growth
L9. Clarity: Finding the Sweet Spot
L10. Follow-Up: Action Plan
L11. Review: Habit Tracker
Module 3: How to Implement Habits in Your Business
L1. Defining Job Descriptions
L2. Defining Roles & Responsibilities (Positions & Departments)
L3. Business Overview (Company & Departmental Structure)
L4. Identifying Activities
L5. Activity Analysis
L6. Activity Optimization
L7. Defining the Organizational Chart Based on Activity Optimization
Module 4: Secret #1 – Strategy to Build an Empire: Having a Great Product
L1. Guide to Building Product Specifications
L2. Level 1 Process Mapping
L3. Defining Criteria & Criticality Matrix
L4. Level 2 Process Mapping
L5. Level 3 Process Mapping
L6. Level 4 Process Mapping: Flowchart
L7. Identifying Critical Tasks
L8. Standardizing Critical Tasks
Module 5: Secret #2 – Clear Metrics
L1. Key Performance Indicator (KPI) Audit Checklist
L2. Selecting Key Performance Indicators
L3. KPI Performance Analysis
L4. Identifying Product & Process Indicators
L5. KPI Tree
L6. Prioritizing Process Indicators (PIs)
L7. Focus KPI Tree
L8. Defining Limits & Triggers
L9. Limit Definition
L10. Trigger Definition
Module 6: Secret #3 – Creating High Standards
L1. Reaction Plans
L2. Developing SICs (Standard Improvement Cycles)
L3. Training & Communication
L4. Strategy
L5. Strategic Planning – Objectives
L6. Multidisciplinary Teams
L7. Follow-Up Routine (Shift, Daily, Weekly, Monthly)
L8. SDCA Matrix (Standardization, Do, Check & Act)
L9. Results
L10. Standardization
Module 7: Secret #4 – Performance Review & Routine Optimization
L1. Results
L2. Standardization
L3. TS&C (Training, Standardization & Control)
L4. Problem Solving
L5. Knowledge Management
L6. Performance Review Process
Module 1: Discovering the Transformative Power of Artificial Intelligence
L1.1 Laura’s Story: Reclaiming Lost Time
L1.2 What Is AI & Why Should You Care?
L1.3 The Tangible Benefits of AI for Your Business
L1.4 Preparing for Digital Transformation
Module 2: Smart Communication with ChatGPT
L2.1 Getting to Know ChatGPT: Your Communication Partner
L2.2 Standardizing Responses & FAQs with ChatGPT
L2.3 Enhancing Your Marketing with ChatGPT
L2.4 Optimizing Internal Processes with ChatGPT
Module 3: Creating Engaging Visual Content with AI
L3.1 AI in Graphic Design: No Expertise Needed
L3.2 Generating Custom Images
L3.3 Advanced AI-Assisted Design Tools
Module 4: Creating Professional Videos Without Prior Experience
L4.1 The Power of Video in the Digital Age
L4.2 Telling Stories Through Video
L4.3 AI-Assisted Video Creation Tools
Module 5: Boosting Your Social Media Marketing with AI
L5.1 Creating Engaging Content for Social Media
L5.2 Writing Effective Copy & Texts
L5.3 Planning & Scheduling Social Media Posts
L5.4 Automating Interactions with ManyChat
Module 6: Creating AI-Generated Images of Yourself
L6.1 Introduction to AI-Generated Self-Images
L6.2 Preparing Your Images for AI Model Training
L6.3 Training Your AI Model with Replicate & Hugging Face
L6.4 Generating Realistic Images with Your AI Model
Module 1: Finance Essentials
L1. What Is Finance?
L2. Finance Structure
L3. Financial Planning
L4. Working Capital Management
L5. Financial Analysis
L6. Cost of Capital
L7. Financial Leverage
L8. Master Budget
L9. Financial Statements
Module 2: Understanding How Business Value Grows
L1. Balance Sheet
L2. Income Statement (Profit & Loss Statement)
L3. Cash Flow Statement
L4. Cash Flow Management
L5. Net Working Capital
L6. Operating Leverage
L7. Financial Leverage
L8. Total Leverage
L9. Sustainable Growth Rate
Module 3: Budgeting – The Foundation of Financial & Operational Control
L1. Master Budget Overview
L2. Sales Budget
L3. Production Budget
L4. Purchasing Budget
L5. Direct Labor Budget
L6. Overhead Expenses
L7. Cost of Goods Sold & Sales Budget
L8. Administrative & Selling Expenses Budget
L9. Cash Budget
L10. Financial Budget
L11. Projected Financial Statements
Module 4: Financial Analysis as an Entrepreneur’s Guide
L1. Financial Ratios
L2. Liquidity Ratios
L3. Asset Utilization Ratios
L4. Leverage: Concept & Application
L5. Debt Ratio
L6. Debt-to-Equity Ratio
L7. Interest Coverage Ratio
L8. Debt Service Coverage Ratio
Module 5: Profitability & Market Value of Stocks
L1. Profitability Ratios
L2. Gross Margin (Contribution Margin)
L3. Net Profit Margin
L4. Return on Assets (ROA)
L5. Return on Equity (ROE)
L6. Market Value Ratios
L7. Earnings Per Share (EPS)
L8. Dividend Payout Ratio
L9. Dividend Yield
L10. Growth Through Retained Earnings
L11. Break-Even Point
Module 6: Working Capital Management
L1. Cash Management
L2. Payment Deferral Strategies
L3. Opportunity Cost of Not Taking Discounts
L4. Optimal Cash Level
L5. Baumol Model
L6. Accounts Receivable Management
L7. Credit Policy for Clients (New, Existing, Seasonal)
L8. Risk Limits Based on Economic Margin
L9. Permanent Working Capital Investment
Module 7: Valuing Your Business Like a Professional & Investor
L1. A Solid & Reasonable Business Plan
L2. Free Cash Flows
L3. Weighted Average Cost of Capital (WACC)
L4. Net Present Value (NPV)
L5. Internal Rate of Return (IRR)
L6. Profitability Index
L7. Risk-Adjusted Modified Internal Rate of Return
L8. Business Valuation & Its Purpose
L9. Practical Case – Business Valuation
L10. Practical Case – Investment Project
L11. Evaluate Investment Projects Like on Shark Tank
Module 1: How to Turn Social Media into a Client-Generating Machine
L1. Master the Digital Sales Funnel
L2. Understand How Your Clients Think & Act on Social Media
L3. Change How Clients Perceive You
L4. Grow Your Followers While Building Trust
L5. Discover How Much & What to Post for Maximum Impact
Module 2: Powerful Branding – Personal or Business, Which One to Choose?
L1. Personal Brand: When to Use Your Name to Stand Out
L2. Business Brand: How to Make Your Business Shine on Its Own
L3. The Pillars of Professionalism & Authority
L4. Optional Strategies to Boost Your Growth
Module 3: From Follower to Client – The Conversion Process
L1. Breaking the Myths of Selling on Social Media
L2. What Your Clients Really Think About You Online
L3. How to Guide Followers from Curious to Buyer
Module 4: Optimizations to Become More Attractive
Â
L1. How to Gain More Followers
L2. Optimize Your Instagram
L3. Optimize Your Facebook
L4. Optimize Your TikTok
 Module 5: Mastering the Algorithms
 L1. Why Algorithms Are Key to Your Success
L2. Instagram Algorithm
L3. Facebook Algorithm
L4. TikTok Algorithm
Module 6: Posts That Capture Attention, Engage & Sell
L1. The Irresistible Post Formula
L2. How to Create Engaging Videos (Even Without Showing Your Face)
L3. Carousels to Boost Engagement
L4. Best Times to Post for Maximum Reach & Sales
L5. Hashtags That Get You More Visibility
L6. Calls to Action That Conver
Module 7: Content Types
L1. Value Content
L2. Sales Content
L3. Authority-Positioning Content
L4. Viral Content
L5. Humorous Content
Module 8: Measure & Improve Your Results
L1. The Key Metrics That Matter
L2. How to Know If Your Posts Are Working
L3. Strategic Adjustments to Multiply Sales & Reach
Module 1: Fundamentals of a Brick-and-Mortar Business
L1. What Is a Brick-and-Mortar Business?
L2. Types of Brick-and-Mortar Businesses
L3. Key Factors for Success in a Physical Business
L4. Advantages & Challenges of Running a Physical Business
L5. Importance of Industry & Market Research
L6. Identifying Business Opportunities in the Local Market
L7. Reasons to Start a Physical Business: Market Gap or New Offer?
L8. Why Start a Brick-and-Mortar Business? Reflect & Identify Your True Intentions
Module 2: Business Idea Validation & Market Research
L1. From Idea to Business Concept
L2. Defining the Product or Service & Business Model
L3. Value Proposition: How to Stand Out in the Market
L4. Identifying the Ideal Customer: Market Segmentation & Buyer Persona Creation
L5. Basic Market Research to Validate Your Idea
L6. Competitor Analysis & Benchmarking
L7. SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Module 3: Building an Effective Business Plan
L1. Importance of a Business Plan & Its Essential Components
L2. Structure of a Successful Business Plan
L3. Introduction to the Business Model Canvas
L4. Defining Revenue Streams & Costs
L5. Basic Financial Plan: Fixed & Variable Costs
L6. Pricing Strategy & Profit Margins
L7. Profitability Analysis & Break-Even Point
L8. Basic Financial Analysis & Initial Budget
Module 4: Financing Strategies & Budgeting
Â
L1. Availability of Financial Resources: Initial Budget & Capital Requirements
L2. Funding Options for Entrepreneurs: Loans, Investors, Crowdfunding
L3. How to Attract Investors & Negotiate Financing
L4. Self-Financing vs. External Funding: Pros & Cons
L5. Effective Financial Management for Physical Businesses
L6. Financial Control & Evaluation: Cash Flow, Budgets & Projections
L7. Cash Handling & Credit Card Transactions
L8. Fraud Prevention & Financial Security Measures
L9. Business Bank Accounts & Payment Processing
L10. Cost Control & Resource Optimization Strategies
Module 5: Location, Design & Structure of a Brick-and-Mortar Business
L1. What to Consider Before Choosing a Location
L2. Selecting the Ideal Location: Key Factors
L3. Evaluating a Location’s Potential: In-Depth Analysis
L4. Commercial Space Size & Interior Layout
L5. Buying vs. Leasing: Pros & Cons
L6. Lease Agreements & Negotiation Strategies
L7. Permits, Licenses & Local Regulations
L8. Physical Space Design: Aesthetics, Functionality & Ergonomics
Module 6: Legal Compliance & Business Obligations
L1. Legal Business Structures: Types of Companies
L2. Intellectual Property Protection: Trademark & Patent Registration
L3. Trade Name & Business Registration: Legal & Administrative Aspects
L4. Licenses, Permits & Local Regulations
L5. Business Contracts, Lease Negotiations & Grace Periods
L6. Insurance Policies to Protect Your Investment
L7. Tax Compliance & Filing Obligations
Module 7: Operations & Daily Business Management
L1. Inventory & Logistics Management
L2. Selecting & Managing Suppliers (Supply Chain)
L3. Negotiating with Suppliers & Strategic Partnerships
L4. Hiring & Managing Staff: Recruitment & Selection
L5. Legal Aspects of Employment Contracts
L6. Technology for Efficient Operational Management
L7. Cash Flow Calculation & Management
L8. Creating an Organizational Chart, Operational Manuals & Procedures
Module 8: Marketing for Brick-and-Mortar Businesses
L1. Building a Strong Branding Strategy
L2. Defining Your Business’s Visual Identity
L3. Digital Marketing & Local Strategies (Local SEO, Google My Business)
L4. Social Media Advertising for Local Businesses
L5. Promotions & Strategies to Drive Foot Traffic
L6. Public Relations & Strategic Partnerships
L7. Customer Service & Loyalty Strategies
Module 9: Launch Plan & Post-Launch Evaluation
L1. Strategic Planning for Business Opening
L2. Creating a Business Launch Timeline
L3. Organizing a Grand Opening Event & Promotional Strategies
L4. Digital & Local Launch Marketing
L5. Measuring Initial Success: KPIs & Performance Metrics
L6. Gathering Customer Feedback & Making Necessary Adjustments
Module 1: Understanding Procrastination
L1. What Is Procrastination?
L2. What Distracts Us?
L3. The Impact of Procrastination
L4. The Root of Procrastination
L5. Discomfort & Procrastination
L6. Goodbye, Procrastination
Module 2: FOCUS – The Key to Progress
L1. What Is Focus?
L2. Recognizing the Wealth of Your Life
L3. Challenges & Beliefs to Overcome
L4. How to Achieve Focus
L5. Training Your Mind to Stay Focused
L6. Overcoming Distractions
L7. Taking Care of Your Brain
Module 3: Organizing Your Time
L1. Understanding Time
L2. Owning Your Schedule
L3. Time Management Techniques (Part 1)
L4. Time Management Techniques (Part 2)
L5. Time Management Techniques (Part 3)
L6. Time Boxing
L7. Personal Time Boxing
L8. Relationship Time Boxing
L9. Work Time Boxing
Module 4: Developing Self-Discipline
L1. What Is Self-Discipline?
L2. Self-Discipline Through Commitments
L3. Habits That Strengthen Self-Discipline
L4. Managing Resistance to Change
L5. The Importance of Rewarding Yourself
L6. Sleep as a Self-Discipline Habit
Module 5: Cognitive Strategies & Neuroscience for Sustained Focus
L1. Hacking Your Mind
L2. How Your Brain Works While Focusing
L3. The Importance of Attention
L4. Mental Training Techniques
L5. Neuroplasticity
L6. The Power of the Flow State
L7. Managing Mental Fatigue
Module 6: Designing a Productive Environment
 L1. External Triggers
L2. Optimizing Your Physical & Digital Space
L3. Optimizing Your Social Media Usage
L4. Blocking Distractions at Work
L5. Creating a Productive Workspace
 Module 7: Overcoming Barriers to Success
 L1. Breaking Barriers
L2. Facing Your Fears
L3. Understanding Fear (Part 1)
L4. Understanding Fear (Part 2)
L5. Developing a Growth Mindset
L6. Measuring Your Progress
L7. Tools for Overcoming Fear (Part 1)
L8. Tools for Overcoming Fear (Part 2)
L9. Tools for Overcoming Fear (Part 3)
L10. Tools for Overcoming Fear (Part 4)
L11. Tools for Overcoming Fear (Part 5)
Module 8: Embracing Discomfort
L1. Expanding Your Comfort Zone
L2. The Growth Process
L3. Identity & Productivity
L4. Basic Productivity Needs
L5. Creating a High-Performance Identity
Module 9: Energy Management for Sustainable Productivity
L1. Energy Cycles
L2. Circadian & Ultradian Rhythms
L3. Aligning Your Energy with Your Goals
L4. Managing Physical Energy
L5. Managing Mental Energy
L6. Managing Emotional Energy
L7. The Power of Active Breaks
L8. High-Performance Routines
L9. The Power of Consistency
L10. The Importance of Rituals
Module 10: Commitment to a Productive Life
L1. Farewell & Commitment