Transform your life through education.

Become an ndefi Educational Consultant.

About

Through our membership and participation licenses, users worldwide can access incredible educational benefits such as certification programs, live mentoring programs, and Mastermind sessions.

Certification Catalog

Click on a certification to view the full syllabus.

Upcoming Certifications

These are the certifications that will soon be available.

Author: Angelina Ahumada

🗓️ Date: February 27th and 28th

Author: Jorge Islas

🗓️ Date: April 17th and 18th

Author: Ana MartĂ­nez

🗓️ Date: May 8th and 9th

Author: Cynthia Cárdenas

🗓️ Date: May 15th and 16th

Author: Fernando Raher

🗓️ Date: May 22nd and 23rd

Author: Alejandra Tejeda

🗓️ Date: June 5th and 6th

Author: Rita Fuentes

🗓️ Date: June 16th and 17th

Author: Brenda Mckoy

🗓️ Date: June 26th and 27th

Author: Rosaura Aparicio

🗓️ Date: July 7th and 8th

Author: Myriam Hernández

🗓️ Date: July 17th and 18th

Author: Gabriela GarcĂ­a

🗓️ Date: July 27th and 28th

Author: Ismael Plasencia

🗓️ Date: August 7th and 8th

Authors: Rodrigo y Nora

🗓️ Date: August 18th and 19th

Author: Othon Bueno

🗓️ Date: August 28th and 29th

FAQ

Here we have compiled the most frequently asked questions from our students to provide you with quick and accurate answers.

Yes, absolutely! Our certifications are designed to help you in any industry. You don’t need to follow the ndefi business system.

Yes, every week you will have two sessions with the authors for updates and support. Additionally, you will have access to a Discord channel to send your questions directly to the author, and you can also email your questions to support@ndefi.io, where we will be happy to assist you.

Yes, the certifications are designed for everyone, no matter what you do.

If someone referred you to this page, send them a message saying you’re interested. If you found us on your own, please email us at soport@ndefi.io.

Yes, unless the certification specifies that there is a live recording bonus and you’re entering a pre-sale phase, you would get immediate access.

Study 100% of your certification, attend at least 10 group mentoring sessions, take notes, and take consistent action. If you don’t achieve positive results in your life and business, we will refund 100% of your investment plus $100 for wasting your time.

Disclaimer

It is the users’ responsibility to comply with all applicable laws and regulations in their respective jurisdictions before accessing the information contained herein. Users are deemed to have expressly accepted and agreed to the Terms and Conditions of this page.

Transform your life through education.

Become an ndefi Educational Consultant.

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Module 1: The Foundations of a Successful Salesperson

L0. Welcome & Recommendations
L1. Certification Methodology
L2. Objectives
L3. What’s Your Motivation?
L4. What’s Your Inner Dialogue?
L5. Paradigms
L6. Your Perspective Is Not Your Customer’s

Module 2: How to Build Authority & Connection

L1. What’s Your Story?
L2. Your Level of Commitment
L3. Would You Buy from Yourself?
L4. Professional or Amateur?
L5. The Three “Whys”

Module 3: The Foolproof Method to Win Your Customer’s Heart

L1. What Does “Closing” Mean?
L2. Our Mission
L3. The Secret of Great Salespeople
L4. Level 1 Questions
L5. Level 2 Questions
L6. Level 3 Questions
L7. What to Do with the AnswersL8. How to Position Your Offer

Module 4: The Steps to a Perfect Sale  

L1. First Impressions
L2. Warm-Up
L3. Your Origin Story
L4. Statement of Intent
L5. Discovery
L6. Emotional Tour
L7. Price Anchoring
L8. Logical Tour
L9. Offer & Pricing
L10. Ask for the Sale

Module 5: Follow-Up

L1. Steps to an Effective Follow-Up
L2. The 72-Hour Formula
L3. When & How to Let Go

Module 6: Closing Techniques
L1. Trial Close
L2. Choice Close
L3. Mini Closes
L4. Silence as a Sales Technique
L5. The Benjamin Franklin Close
L6. We Want What We Can’t Have
L7. The Hollywood Technique
L8. If I Can, Would You?
L9. Bonuses & Incentives
L10. The Cost of Not Having Your Product
L11. Your Best Sales Tool
L12. Predict the Future

Module 7: Handling Objections

L1. What Is an Objection & How Many Types Are There?
L2. Know the Objections in Your Industry
L3. How to Prevent Objections
L4. They Said No—Now What?
L5. The Worst Mistake

Module 8: Team Leadership

L
1. What Does It Mean to Be a Great Leader?
L2. The Art of Delegation
L3. How to Keep a Motivated Team
L4. Learn to Read Your People
L5. Self-Motivation & Self-Leadership
L6. Closing Remarks & Final Recommendations

Module 1: Introduction to Digital Marketing

L1. The 7 Disciplines of Digital Marketing
L2. It’s About the Customer, Not the Product
L3. Who Is Your Customer?
L4. How Does Someone Become Your Customer?
L5. What Channels Reach Your Customer?
M1. Practical Lesson

Module 2: Conversion Funnels

L1. The Goal of Marketing
L2. What Is a Conversion Funnel?
L3. The Value Ladder
L4. Your USP (Unique Selling Proposition)
L5. The Lead Magnet
L6. The Tripwire Offer
L7. Core Offer
L8. High-Value Offer
L9. Ongoing Communication
M2. Practical Lesson

Module 3: Content Marketing

L1. What Is Content Marketing & Why Is It Essential?
L2. TOFU Content (Top of Funnel)
L3. TOFU Content Types, Metrics & Content Plan
L4. MOFU Content (Middle of Funnel)
L5. MOFU Content Types, Metrics & Content Plan
L6. BOFU Content (Bottom of Funnel)
L7. BOFU Content Types, Metrics & Content Plan
L8. Blogging
L9. Artificial Intelligence in Content Marketing
L10. Content Distribution Channels
L11. Content Trends
M3. Practical Lesson

Module 4: Customer Acquisition with Meta Ads

L1. What Is Paid Traffic & Why Use It?
L2. The Three Types of Audiences
L3. Common Mistakes in Meta Ads
L4. How Meta Charges for Ads
L5. Everything Starts with a Fan Page
L6. Meta Business Manager
L7. Advertising Objectives in Meta (Part 1)
L8. Advertising Objectives in Meta (Part 2)
L9. Campaign Structure in Meta
L10. Best Practices for Ad Creatives
L11. Meta’s Advertising Policy
L12. Spying on Competitor Ads
L13. Meta Pixel
L14. How to Install the Meta Pixel
L15. Custom Audiences

L16. Retargeting
L17. Formula for Writing Effective Ads
L18. Measurement & Monitoring
L19. Targeting Trends
M4. Practical Lesson

Module 5: Customer Acquisition with Google Ads

L1. Introduction to Google Ads
L2. Where & How Google Ads Appear
L3. Benefits of Google Ads
L4. Quality Score & Auction System
L5. How Keywords Work
L6. Keyword Research Tools
L7. Campaign Structure in Google Ads
L8. YouTube Advertising
L9. Writing the Perfect YouTube Ad Script
L10. Conversion Tracking in Google Ads
L11. Performance Monitoring in Google Ads
M5. Practical Lesson

Module 6: Email Marketing

L1. The Role of Email Marketing
L2. The 3 Types of Emails
L3. The Two Types of Email Sending Strategies
L4. Creating Your Promotional Calendar
L5. The 5 Types of Email Marketing Campaigns
L6. Nurture Campaigns
L7. Engagement Campaigns
L8. Ascension Campaigns
L9. Segmentation Campaigns
L10. Re-Engagement Campaigns
L11. Email Copywriting & Design
L12. What to Measure & When
M6. Practical Lesson

Module 7: Search Marketing & Conversion Optimization

L1. History of Search Marketing
L2. The Current State of Search Marketing
L3. How to Optimize for Google
L4. How to Optimize for YouTube
L5. Optimizer Mindset & Process
L6. Conversion Rates & Web Forms
L7. Buttons & CTAs
L8. Buttons & Landing Pages
L9. Landing Page Optimization Strategy
M7. Practical Lesson

Module 8: Digital Analytics

L1. What Is Digital Data Analysis?
L2. Every Business Should Be Data-Driven
L3. Analytics Fundamentals
L4. Getting Started with Google Analytics
L5. Full Sample Google Analytics Account
L6. Introduction to Google Analytics
L7. What Are UTM Tags & How to Use Them?
M8. Practical Lesson
Module 9: Conclusion & Final Project
L1. Conclusion
L2. Final Project

Module 1: ndefi Educational Consultant

L0. Introduction
L1. What Is an Educational Consultant?
L2. What Is ndefi?
L3. The 3 Key Roles Within ndefi
L4. Pt.1 The 3 Essential Skills
L4. Pt.2 The 3 Essential Skills
L4. Pt.3 The 3 Essential Skills
L5. Your Goal with This Program

Module 2: Understanding Your Offer & Business Model

L0. Introduction
L1. Communication & Sales Within ndefi
L2. Key Lessons in the World of Infoproducts
L3. Pt.1 Maximizing Value
L3. Pt.2 Maximizing Value
L4. Pt.1 Business Model
L4. Pt.2 Business Model
L5. Clear Goals
L6. How to Connect with Your Warm Audience

Module 3: How to Deliver an ndefi Presentation

L1. What Is a Business Presentation?
L2. Presentation Requirements
L3. Key Elements of a Presentation
L4. Recommendations
L5. Presentation Structure
L6. What Comes Next?
L7. Your Business Is Your Theater Play
L8. What Works Best

Module 4: Building Your Brand

L0. Introduction
L1. Why Is It Important?
L2. Personal Brand vs. Business Brand
L3. Logo Design & Color Palette
L4. Niche Selection & Editorial Model
L5. Pt.1 The Importance of Your Brief
L5. Pt.2 The Importance of Your Brief
L6. Your Greatest Asset
L7. Tools

Module 5: Building Your Inner Circle

L1. What Is an Inner Circle?
L2. How Many People Do I Need & Why?
L3. Structure & Meeting Rhythm
L4. Your Role as a Leader

Module 6: Launching Your Lead Generation Webinar

L1. What Is a Webinar?
L2. What Should I Sell?
L3. High-Level Structure (10,000-Foot View)

L4. Ad Examples
L5. Landing Page Example
L6. Thank You Page Example
L7. Questionnaire to Call Strategy
L8. CRM
L9. How to Choose Your Webinar Title
L10. What to Talk About During Your Webinar
L11. Tech Tools
L12. Frequently Asked Questions

Module 7: Your First Live Event with ndefi

L1. What Is a Live Event?
L2. What Should I Sell?
L3. High-Level Structure (10,000-Foot View)
L4. Landing Page
L5. Thank You Page
L6. Sales Letter
L7. Live Event Agenda
L8. How to Fill Your Event
L9. Common Questions

Module 8: Your Mission


L1. Your Mission

Module 0: Welcome & Recommendations

L1. Welcome
L2. Introduction
L3. Learning Methodology
L4. General & Specific Objectives
L5. End of Introduction

Module 1: Coaching Context

L1. Origins & Foundations of Coaching
L2. Differences Between a Coach & Other Professions
L3. Core Competencies
L4. Ethics in Coaching
L5. Embodying the Coaching Mindset
L6. Establishing & Maintaining Agreements
L7. Cultivating Trust & Safety
L8. Maintaining Presence
L9. Evoking Awareness
L10. Active Listening
L11. Facilitating Learning & Growth
M1. Practical Lesson

Module 2: Coaching Fundamentals

L1. Language Ontology
L2. Principles of Language Ontology
L3. The Observer
L4. Distinctions
L5. O.S.A.R. Model
L6. Learning
L7. Barriers to Learning
M2. Practical Lesson

Module 3: Coaching Tools

L1. Coaching Agreement
L2. Coaching Techniques
L3. Coaching Mechanisms
L4. Speech Acts
L5. Fundamental Acts
L6. Listening
L7. Openness
M3. Practical Lesson

Module 4: The Coaching Process

L1. Direct Communication
L2. Asking with Confidence
L3. The Art of Questioning
L4. Judgments
L5. Breakdowns
L6. C.E.L. Model
L7. Ladder of Inference

Module 5: Emotional Intelligence

L1. Emotions
L2. Moods
L3. The Left-Hand Column
L4. Victim vs. Protagonist Mindset
L5. Neutral Events
L6. Resilience

Module 6: Strategy & Action Design

L1. Designing Actions
L2. Planning & Goal Setting
L3. Commitments: Requests & Offers
L4. Enrollment
L5. Coaching Models
L6. Process & Responsibility Management
M6. Practical Lesson

Module 7: Managing a Coaching Session

L1. Coaching Ethics
L2. Embodying the Coaching Mindset
L3. Establishing & Maintaining Agreements
L4. Cultivating Trust & Safety
L5. Maintaining Presence
L6. Evoking Awareness
L7. Active Listening
L8. Facilitating Growth
L9. Executing a Coaching Session
M7. Practical Lesson

Module 8: Conclusion

L1. Final Thoughts
L2. Closing

Module 1: Fundamentals of Emotional Management

L0. Welcome & Recommendations
L1. The Success Triangle for Entrepreneurs
L2. Introduction to Emotional Management
L3. Self-Assessment, Self-Awareness & Self-Esteem
L4. Emotional Self-Regulation
L5. The Impact of Emotional Management on Decision-Making
L6. Cultivating Entrepreneurial Resilience
M1. Practical Lesson

Module 2: Essential Self-Knowledge Tools

L1. Understanding Your Brain Dominance
L2. Johari Window
L3. Implementing a Personal SWOT Analysis
L4. Stoicism as a Life & Business Philosophy
M2. Practical Lesson

Module 3: Managing Stress & Pressure in Entrepreneurship

L1. Understanding Stress
L2. Understanding Business Stress
L3. Self-Care Strategies for Entrepreneurs
L4. Constructively Managing Stress & Pressure in Your Business
L5. Maintaining Healthy Relationships During Stressful Periods
L6. 10 Keys to Prevent Burnout
M3. Practical Lesson

Module 4: Emotionally Intelligent Communication

L1. Understanding Our Thoughts

L2. Disconnection Mechanisms
L3. The Boundaries of “Self” & Connection
L4. The Experience Cycle

Module 5: Decision-Making Under Emotional Pressure

L1. Purpose, Mission & Vision
L2. Finding Your Purpose
L3. Discovering Your Life Project
L4. Identifying Your Personal Interests
L5. Building a New Beginning
L6. Defining Your Life Purpose
L7. From Dream to Goal
M5. Practical Lesson

Module 6: Empathy in Business

L1. Basic Elements of Communication
L2. Meta-Communication
L3. Active Listening: The Key to Business Communication
L4. Assertiveness: The Key to Effective Communication
L5. Non-Verbal Communication
L6. 7 Keys to Communicating in the Workplace
L7. NLP Applied to Communication
M6. Practical Lesson

Module 7: Constructive Conflict Resolution

L1. No Leadership Without Self-Leadership
L2. Influence vs. Power
L3. A Leader Builds Teams
L4. Assertive Feedback
L5. Developing a Strong Team Culture
M7. Practical Lesson

Module 8: Emotional Leadership for Entrepreneurs

L1. The Importance of Emotionally Intelligent Teams
L2. How to Build Emotionally Intelligent Teams
L3. Workplace Competencies for Team Building
L4. Transitioning to a High-Performance Team
L5. Feedback for Team Development
L6. Implementing a Performance Improvement Plan (PIP)
M8. Practical Lesson

Module 9: Develop Your Plan with Awareness

L1. Create Your Business Plan
L2. Develop Your Strategic Business Plan
M9. Practical Lesson

Module 1: Mind

L1. Who Holds the Power?
L2. Crush Your Excuses
L3. Are You Willing to Change?
L4. Break Free from Inertia
L5. Anxiety & Eating
L6. Emotional Hunger
L7. Emotions
L8. Emotional Intelligence
L9. Emotions & Their Antidotes

Module 2: Gut Microbiota

L1. The Microbes Living Inside You
L2. Who Determines the Quality of Your Bacteria?
L3. Stages of Digestion
L4. Diet & Microbiota
L5. Acidity Pt.1
L6. Acidity Pt.2
L7. Acidity Pt.3
L8. Elimination Processes
L9. Constipation

Module 3: Gut-Mental Health Connection

L1. Overview of Mental Disorders
L2. Nervous System
L3. Inflammation
L4. Signs of Imbalance
L5. Digestive Health Protocols Pt.1
L6. Digestive Health Protocols Pt.2
L7. Digestive Health Protocols Pt.3
L8. Digestive Health Protocols Pt.4
L9. Digestive Health Protocols Pt.5
L10. Digestive Health Protocols Pt.6

Module 4: Stress

L1. What Is It?
L2. The Normal Cortisol Cycle
L3. Consequences of Suppressed Cortisol
L4. What Triggers Stress?
L5. Hacking Brainwaves
L6. Sounds for Your Brain
L7. Adaptogens

Module 5: Sleep

L1. A Major Problem
L2. Benefits of Quality Sleep
L3. Consequences of Sleep Deprivation
L4. Circadian Rhythms
L5. Tips to Restore Your Circadian Rhythm
L6. Vitamin D
L7. Bedtime Ritual for Better Sleep

Module 6: Vagus Nerve

L1. What Does It Do?
L2. Vagus Nerve Stimulation
L3. Breathing Techniques
L4. Meditation
L5. Active Meditation
L6. Exercise

Module 7: Detox

L1. Who’s in Charge?
L2. Kitchen Materials to Avoid
L3. Kitchen Materials to Choose
L4. Air Pollution
L5. Household Toxins
L6. Detox Protocol Pt.1
L7. Detox Protocol Pt.2
L8. Tips to Transform Your Home

Module 1: The Power of Image

L1. Fundamentals of Public Image
L2. Stimuli & Their Classification
L3. Subordinate Images
L4. The Axioms of Public Image
L5. Build Your Public Image Successfully
L6. Recognize Your Essence
L7. Identify Your Style
L8. First Impressions
L9. Practical Lesson

Module 2: Physical Image

L1. The Power of Physical Image
L2. The 3 Cs of the Ideal Body
L3. The Body I
L3. The Body II
L4. The Face
L5. Color I
L5. Tint II
L5. Value III
L5. Chroma IV
L6. Impact with Optical Tricks
L7. Authority Codes
L8. Accessibility Codes
L9. Dress Codes
L10. The Power of Posture
L11. Practical Lesson

Module 3: Verbal & Non-Verbal Image

L1. The Reflection of Your Words
L2. Anxiety Management Antidotes I
L3. Anxiety Management Antidotes II
L4. The Message
L5. The Speech
L6. Opening & Closing Formulas
L7. Effective Use of Voice

L8. Diction & Clarity Exercises
L9. Your Body Speaks I
L9. Gestures II
L10. Eye Contact
L11. Proxemics & Tactile Behavior
L12. Practical Lesson

Module 4: Environmental Image

L1. Environmental Psychology
L2. Color
L3. Lighting
L4. Sound
L5. Scent
L6. Atmosphere & Style
L7. Practical Lesson

Module 5: Social & Professional Etiquette

L1. Demystifying Protocol & Etiquette
L2. The Greeting
L3. Professional Etiquette
L4. Business Etiquette
L5. Table Etiquette
L6. Social Etiquette

Module 6: Personal Branding

L1. What Is Personal Branding?
L2. Key Elements of Personal Branding
L3. Digital Footprint
L4. Practical Lesson
Module 7: Networking Strategies
L1. Elevator Pitch
L2. Networking Techniques
L3. Follow-Up & Contact Management
L4. Strategies for Shyness
L5. Practical Lesson

Module 7: Networking Strategies

L1. Elevator Pitch
L2. Networking Techniques
L3. Follow-Up & Contact Management
L4. Strategies for Shyness
L5. Practical Lesson

Module 8: Image Crisis Management

L1. Crisis?
L2. Crisis Management Strategies
L3. Recommended Attitudes & Actions
L4. Post-Crisis Recovery
L5. Practical Lesson

Module 9: Today Is a Great Day

L1. Start Today

Module 1: Fundamentals of Business Systematization

L1. Introduction
L2. What Is a Business & a System?
L3. Importance & Impact
L4. Current Perspectives on Entrepreneurship
L5. Trends & Challenges in the Business World
L6. Business Systems
L7. Practical Exercise

Module 2: Entrepreneurial Mindset

L1. The Role of Mindset
L2. Identifying Limiting Beliefs
L3. Strategies to Overcome Limiting Beliefs
L4. Cultivating a Success-Oriented Mindset
L5. Practical Exercises

Module 3: Challenges & Skill Development

L1. Analysis of Common Challenges
L2. Leadership Development
L3. Strategies to Overcome Procrastination
L4. Goal Setting
L5. Time Management & Effective Prioritization
L6. Business Resilience
L7. Techniques to Maintain Focus
L8. Practical Exercises

Module 4: Operating System for Efficiency

L1. Operational Systems
L2. Consistency & Efficiency
L3. Identifying KPIs

L4. Roles & Responsibilities
L5. Delegation Strategies
L6. Technological Tools
L7. Continuous Improvement
M4. Practical Lesson

Module 5: Efficient Financial System

L1. Financial Management
L2. Common Mistakes
L3. The 5-Step System
L4. Financial Principles & Self-Assessment
L5. Organizing Finances
L5.1. Financial Allocation
L6. Creating Solid Budgets
L7. Key Financial Indicators
L8. Improving Liquidity
L9. Cost Reduction & Revenue Maximization
L10. Making Successful Financial Decisions
M5. Practical Lesson

Module 6: Strong Commercial System

L1. Key Elements
L2. Digital Marketing Strategies
L3. Conversion Rate Optimization
L4. Brand Building
L5. Strategic Content Planning
L6. Customer Retention
M6. Practical Lesson

Module 7: Business Automation

L1. The Importance of Automation in Business
L2. Automation Tools & Techniques
L3. Technology Integration
L4. Process Automation
M7. Practical Lesson

Module 8: How to Get Started

L1. Step-by-Step Guide to Systematization

Module 1: Introduction to Personal Development & Conscious Transcendence

L1. Basic Concepts of Personal Development
L2. Conscious Transcendence
L3. Identifying Limiting Beliefs
L4. The Impact of Limiting Beliefs on Life & Business
L5. Introduction to Scarcity Beliefs
L6. Initial Self-Assessment
L7. Self-Discovery Tools
L8. Setting Personal & Professional Goals
L9. Planning the Change Process

Module 2: Deepening Self-Knowledge

L1. Self-Exploration Techniques
L2. Evaluating Personal Values
L3. Strengths & Weaknesses Analysis
L4. Recognizing Behavioral Patterns

L5. Mindfulness & Presence Techniques
L6. Developing Self-Empathy
L7. Emotional Management Strategies
L8. Reflection & Personal Growth
L9. Self-Concept & Self-Esteem
L10. Creating a Self-Care Plan

Module 3: Breaking Limiting Beliefs

L1. Identifying Limiting Beliefs in Business
L2. Cognitive Restructuring Techniques
L3. Practical Exercises for Belief Change
L4. Mental Reprogramming
L5. Applying the ABCDE Method
L6. Visualization Techniques
L7. Positive Reinforcement Exercises
L8. Overcoming Fear of Failure
L9. Creating a Positive Environment
L10. Progress Monitoring & Evaluation

Module 4: Building an Abundance Mindset

L1. Introduction to the Abundance Mindset
L2. Scarcity vs. Abundance Mindset Comparison
L3. Techniques for Cultivating Gratitude
L4. Generosity Practices
L5. Creative Visualization
L6. Manifestation & The Law of Attraction
L7. Restructuring Beliefs About Money
L8. Positive Affirmation Exercises
L9. Creating a Personal Abundance Plan
L10. Evaluating Mindset Transformation

Module 5: Emotional Intelligence for Entrepreneurs

L1. Introduction to Emotional Intelligence
L2. Emotional Self-Awareness
L3. Emotional Self-Regulation
L4. Internal Motivation
L5. Empathy & Understanding Others
L6. Social Skills & Effective Communication
L7. Conflict Management
L8. Emotionally Intelligent Decision-Making
L9. Building Emotionally Intelligent Teams
L10. Evaluating & Continuously Improving Emotional Intelligence

Module 6: Spirituality in Business

L1. Definition & Basic Concepts of Spirituality
L2. Purpose & Meaning in Business
L3. Spiritual Practices at Work
L4. Mindfulness & Presence in the Workplace
L5. Ethics & Spiritual Values in Business
L6. Conscious Leadership
L7. Creating a Conscious Business Culture
L8. Benefits of Spirituality in the Workplace
L9. Spiritual Tools for Problem-Solving
L10. Evaluating the Impact of Spirituality in Business

Module 7: Conscious Innovation & Creativity

L1. Introduction to Innovation & Creativity
L2. Creative Blocks & How to Overcome Them
L3. Conscious Creativity Techniques
L4. Innovation from a Conscious Perspective
L5. Fostering an Innovation Culture in Business
L6. Tools for Idea Generation
L7. Evaluating & Selecting Innovative Ideas
L8. Implementing Conscious Innovations
L9. Case Studies in Conscious Innovation
L10. Reflection & Continuous Improvement in Innovation

Module 8: Planning & Sustainability in Personal Development

L1. The Importance of Personal & Professional Planning
L2. Setting Short- & Long-Term Goals
L3. Personal Strategic Planning
L4. Integrating New Habits
L5. Monitoring & Evaluating Progress
L6. Adaptability & Flexibility in Planning
L7. Sustainability in Personal Development
L8. The Impact of Personal Development on the Environment
L9. Building a Support Network
L10. Final Reflection & Action Plan

Module 1: Changing Habits Changes Your Life

L1. Cumulative Habits & The Plateau of Latent Potential
L2. The Three Layers of Behavior Change
L3. Two-Step Process to Change Your Identity
L4. Building Habits in Four Simple Steps
L5. Problem Phase & Solution Phase
L6. The Four Laws of Behavior Change
L7. Habit Tracking
L8. Implementation Intentions
L9. Habit Stacking Formula
L10. Designing Environments That Lead to Success

Module 2: Systems Are Better Than Goals

L1. The Golden Circle
L2. Defining a Just Cause
L3. Who to Ask?: Mentors
L4. The Ability to Learn
L5. Training Balance
L6. Process for Learning Information
L7. Types of Goals
L8. Four Traps That Limit Your Growth
L9. Clarity: Finding the Sweet Spot
L10. Follow-Up: Action Plan
L11. Review: Habit Tracker

Module 3: How to Implement Habits in Your Business

L1. Defining Job Descriptions
L2. Defining Roles & Responsibilities (Positions & Departments)
L3. Business Overview (Company & Departmental Structure)
L4. Identifying Activities
L5. Activity Analysis
L6. Activity Optimization
L7. Defining the Organizational Chart Based on Activity Optimization

Module 4: Secret #1 – Strategy to Build an Empire: Having a Great Product

L1. Guide to Building Product Specifications
L2. Level 1 Process Mapping
L3. Defining Criteria & Criticality Matrix
L4. Level 2 Process Mapping
L5. Level 3 Process Mapping
L6. Level 4 Process Mapping: Flowchart
L7. Identifying Critical Tasks
L8. Standardizing Critical Tasks

Module 5: Secret #2 – Clear Metrics

L1. Key Performance Indicator (KPI) Audit Checklist
L2. Selecting Key Performance Indicators
L3. KPI Performance Analysis
L4. Identifying Product & Process Indicators
L5. KPI Tree
L6. Prioritizing Process Indicators (PIs)
L7. Focus KPI Tree
L8. Defining Limits & Triggers
L9. Limit Definition
L10. Trigger Definition

Module 6: Secret #3 – Creating High Standards

L1. Reaction Plans
L2. Developing SICs (Standard Improvement Cycles)
L3. Training & Communication
L4. Strategy
L5. Strategic Planning – Objectives
L6. Multidisciplinary Teams
L7. Follow-Up Routine (Shift, Daily, Weekly, Monthly)
L8. SDCA Matrix (Standardization, Do, Check & Act)
L9. Results
L10. Standardization

Module 7: Secret #4 – Performance Review & Routine Optimization

L1. Results
L2. Standardization
L3. TS&C (Training, Standardization & Control)
L4. Problem Solving
L5. Knowledge Management
L6. Performance Review Process

Module 1: Discovering the Transformative Power of Artificial Intelligence

L1.1 Laura’s Story: Reclaiming Lost Time
L1.2 What Is AI & Why Should You Care?
L1.3 The Tangible Benefits of AI for Your Business
L1.4 Preparing for Digital Transformation

Module 2: Smart Communication with ChatGPT

L2.1 Getting to Know ChatGPT: Your Communication Partner
L2.2 Standardizing Responses & FAQs with ChatGPT
L2.3 Enhancing Your Marketing with ChatGPT
L2.4 Optimizing Internal Processes with ChatGPT

Module 3: Creating Engaging Visual Content with AI

L3.1 AI in Graphic Design: No Expertise Needed
L3.2 Generating Custom Images
L3.3 Advanced AI-Assisted Design Tools

Module 4: Creating Professional Videos Without Prior Experience

L4.1 The Power of Video in the Digital Age
L4.2 Telling Stories Through Video
L4.3 AI-Assisted Video Creation Tools

Module 5: Boosting Your Social Media Marketing with AI

L5.1 Creating Engaging Content for Social Media
L5.2 Writing Effective Copy & Texts
L5.3 Planning & Scheduling Social Media Posts
L5.4 Automating Interactions with ManyChat

Module 6: Creating AI-Generated Images of Yourself

L6.1 Introduction to AI-Generated Self-Images
L6.2 Preparing Your Images for AI Model Training
L6.3 Training Your AI Model with Replicate & Hugging Face
L6.4 Generating Realistic Images with Your AI Model

Module 1: Finance Essentials

L1. What Is Finance?
L2. Finance Structure
L3. Financial Planning
L4. Working Capital Management
L5. Financial Analysis
L6. Cost of Capital
L7. Financial Leverage
L8. Master Budget
L9. Financial Statements

Module 2: Understanding How Business Value Grows

L1. Balance Sheet
L2. Income Statement (Profit & Loss Statement)
L3. Cash Flow Statement
L4. Cash Flow Management
L5. Net Working Capital
L6. Operating Leverage
L7. Financial Leverage
L8. Total Leverage
L9. Sustainable Growth Rate

Module 3: Budgeting – The Foundation of Financial & Operational Control

L1. Master Budget Overview
L2. Sales Budget
L3. Production Budget
L4. Purchasing Budget
L5. Direct Labor Budget
L6. Overhead Expenses
L7. Cost of Goods Sold & Sales Budget
L8. Administrative & Selling Expenses Budget
L9. Cash Budget
L10. Financial Budget
L11. Projected Financial Statements

Module 4: Financial Analysis as an Entrepreneur’s Guide

L1. Financial Ratios
L2. Liquidity Ratios
L3. Asset Utilization Ratios
L4. Leverage: Concept & Application
L5. Debt Ratio
L6. Debt-to-Equity Ratio
L7. Interest Coverage Ratio
L8. Debt Service Coverage Ratio

Module 5: Profitability & Market Value of Stocks

L1. Profitability Ratios
L2. Gross Margin (Contribution Margin)
L3. Net Profit Margin
L4. Return on Assets (ROA)
L5. Return on Equity (ROE)
L6. Market Value Ratios
L7. Earnings Per Share (EPS)
L8. Dividend Payout Ratio
L9. Dividend Yield
L10. Growth Through Retained Earnings
L11. Break-Even Point

Module 6: Working Capital Management

L1. Cash Management
L2. Payment Deferral Strategies
L3. Opportunity Cost of Not Taking Discounts
L4. Optimal Cash Level
L5. Baumol Model
L6. Accounts Receivable Management
L7. Credit Policy for Clients (New, Existing, Seasonal)
L8. Risk Limits Based on Economic Margin
L9. Permanent Working Capital Investment

Module 7: Valuing Your Business Like a Professional & Investor

L1. A Solid & Reasonable Business Plan
L2. Free Cash Flows
L3. Weighted Average Cost of Capital (WACC)
L4. Net Present Value (NPV)
L5. Internal Rate of Return (IRR)
L6. Profitability Index
L7. Risk-Adjusted Modified Internal Rate of Return
L8. Business Valuation & Its Purpose
L9. Practical Case – Business Valuation
L10. Practical Case – Investment Project
L11. Evaluate Investment Projects Like on Shark Tank

Module 1: How to Turn Social Media into a Client-Generating Machine

L1. Master the Digital Sales Funnel
L2. Understand How Your Clients Think & Act on Social Media
L3. Change How Clients Perceive You
L4. Grow Your Followers While Building Trust
L5. Discover How Much & What to Post for Maximum Impact

Module 2: Powerful Branding – Personal or Business, Which One to Choose?

L1. Personal Brand: When to Use Your Name to Stand Out
L2. Business Brand: How to Make Your Business Shine on Its Own
L3. The Pillars of Professionalism & Authority
L4. Optional Strategies to Boost Your Growth

Module 3: From Follower to Client – The Conversion Process

L1. Breaking the Myths of Selling on Social Media
L2. What Your Clients Really Think About You Online
L3. How to Guide Followers from Curious to Buyer

Module 4: Optimizations to Become More Attractive

 

L1. How to Gain More Followers
L2. Optimize Your Instagram
L3. Optimize Your Facebook
L4. Optimize Your TikTok

 Module 5: Mastering the Algorithms

 L1. Why Algorithms Are Key to Your Success
L2. Instagram Algorithm
L3. Facebook Algorithm
L4. TikTok Algorithm

Module 6: Posts That Capture Attention, Engage & Sell

L1. The Irresistible Post Formula
L2. How to Create Engaging Videos (Even Without Showing Your Face)
L3. Carousels to Boost Engagement
L4. Best Times to Post for Maximum Reach & Sales
L5. Hashtags That Get You More Visibility
L6. Calls to Action That Conver

Module 7: Content Types

L1. Value Content
L2. Sales Content
L3. Authority-Positioning Content
L4. Viral Content
L5. Humorous Content

Module 8: Measure & Improve Your Results

L1. The Key Metrics That Matter
L2. How to Know If Your Posts Are Working
L3. Strategic Adjustments to Multiply Sales & Reach

Module 1: Fundamentals of a Brick-and-Mortar Business

L1. What Is a Brick-and-Mortar Business?
L2. Types of Brick-and-Mortar Businesses
L3. Key Factors for Success in a Physical Business
L4. Advantages & Challenges of Running a Physical Business
L5. Importance of Industry & Market Research
L6. Identifying Business Opportunities in the Local Market
L7. Reasons to Start a Physical Business: Market Gap or New Offer?
L8. Why Start a Brick-and-Mortar Business? Reflect & Identify Your True Intentions

Module 2: Business Idea Validation & Market Research

L1. From Idea to Business Concept
L2. Defining the Product or Service & Business Model
L3. Value Proposition: How to Stand Out in the Market

L4. Identifying the Ideal Customer: Market Segmentation & Buyer Persona Creation
L5. Basic Market Research to Validate Your Idea
L6. Competitor Analysis & Benchmarking
L7. SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

Module 3: Building an Effective Business Plan

L1. Importance of a Business Plan & Its Essential Components
L2. Structure of a Successful Business Plan
L3. Introduction to the Business Model Canvas
L4. Defining Revenue Streams & Costs
L5. Basic Financial Plan: Fixed & Variable Costs
L6. Pricing Strategy & Profit Margins
L7. Profitability Analysis & Break-Even Point
L8. Basic Financial Analysis & Initial Budget

Module 4: Financing Strategies & Budgeting

 

L1. Availability of Financial Resources: Initial Budget & Capital Requirements
L2. Funding Options for Entrepreneurs: Loans, Investors, Crowdfunding
L3. How to Attract Investors & Negotiate Financing
L4. Self-Financing vs. External Funding: Pros & Cons
L5. Effective Financial Management for Physical Businesses
L6. Financial Control & Evaluation: Cash Flow, Budgets & Projections
L7. Cash Handling & Credit Card Transactions

L8. Fraud Prevention & Financial Security Measures
L9. Business Bank Accounts & Payment Processing
L10. Cost Control & Resource Optimization Strategies

Module 5: Location, Design & Structure of a Brick-and-Mortar Business

L1. What to Consider Before Choosing a Location
L2. Selecting the Ideal Location: Key Factors
L3. Evaluating a Location’s Potential: In-Depth Analysis
L4. Commercial Space Size & Interior Layout
L5. Buying vs. Leasing: Pros & Cons
L6. Lease Agreements & Negotiation Strategies
L7. Permits, Licenses & Local Regulations
L8. Physical Space Design: Aesthetics, Functionality & Ergonomics

Module 6: Legal Compliance & Business Obligations

L1. Legal Business Structures: Types of Companies
L2. Intellectual Property Protection: Trademark & Patent Registration
L3. Trade Name & Business Registration: Legal & Administrative Aspects
L4. Licenses, Permits & Local Regulations
L5. Business Contracts, Lease Negotiations & Grace Periods
L6. Insurance Policies to Protect Your Investment
L7. Tax Compliance & Filing Obligations

Module 7: Operations & Daily Business Management

L1. Inventory & Logistics Management
L2. Selecting & Managing Suppliers (Supply Chain)
L3. Negotiating with Suppliers & Strategic Partnerships
L4. Hiring & Managing Staff: Recruitment & Selection
L5. Legal Aspects of Employment Contracts
L6. Technology for Efficient Operational Management
L7. Cash Flow Calculation & Management
L8. Creating an Organizational Chart, Operational Manuals & Procedures

Module 8: Marketing for Brick-and-Mortar Businesses
L1. Building a Strong Branding Strategy
L2. Defining Your Business’s Visual Identity
L3. Digital Marketing & Local Strategies (Local SEO, Google My Business)
L4. Social Media Advertising for Local Businesses
L5. Promotions & Strategies to Drive Foot Traffic
L6. Public Relations & Strategic Partnerships
L7. Customer Service & Loyalty Strategies

Module 9: Launch Plan & Post-Launch Evaluation
L1. Strategic Planning for Business Opening
L2. Creating a Business Launch Timeline
L3. Organizing a Grand Opening Event & Promotional Strategies
L4. Digital & Local Launch Marketing
L5. Measuring Initial Success: KPIs & Performance Metrics
L6. Gathering Customer Feedback & Making Necessary Adjustments

Module 1: Understanding Procrastination

L1. What Is Procrastination?
L2. What Distracts Us?
L3. The Impact of Procrastination
L4. The Root of Procrastination
L5. Discomfort & Procrastination
L6. Goodbye, Procrastination

Module 2: FOCUS – The Key to Progress

L1. What Is Focus?
L2. Recognizing the Wealth of Your Life
L3. Challenges & Beliefs to Overcome
L4. How to Achieve Focus
L5. Training Your Mind to Stay Focused
L6. Overcoming Distractions
L7. Taking Care of Your Brain

Module 3: Organizing Your Time

L1. Understanding Time
L2. Owning Your Schedule
L3. Time Management Techniques (Part 1)
L4. Time Management Techniques (Part 2)
L5. Time Management Techniques (Part 3)
L6. Time Boxing
L7. Personal Time Boxing
L8. Relationship Time Boxing
L9. Work Time Boxing

Module 4: Developing Self-Discipline

L1. What Is Self-Discipline?
L2. Self-Discipline Through Commitments
L3. Habits That Strengthen Self-Discipline
L4. Managing Resistance to Change
L5. The Importance of Rewarding Yourself
L6. Sleep as a Self-Discipline Habit

Module 5: Cognitive Strategies & Neuroscience for Sustained Focus

L1. Hacking Your Mind
L2. How Your Brain Works While Focusing
L3. The Importance of Attention
L4. Mental Training Techniques
L5. Neuroplasticity
L6. The Power of the Flow State
L7. Managing Mental Fatigue

Module 6: Designing a Productive Environment

 L1. External Triggers
L2. Optimizing Your Physical & Digital Space
L3. Optimizing Your Social Media Usage
L4. Blocking Distractions at Work
L5. Creating a Productive Workspace

 Module 7: Overcoming Barriers to Success

 L1. Breaking Barriers
L2. Facing Your Fears
L3. Understanding Fear (Part 1)
L4. Understanding Fear (Part 2)
L5. Developing a Growth Mindset
L6. Measuring Your Progress
L7. Tools for Overcoming Fear (Part 1)
L8. Tools for Overcoming Fear (Part 2)
L9. Tools for Overcoming Fear (Part 3)
L10. Tools for Overcoming Fear (Part 4)
L11. Tools for Overcoming Fear (Part 5)

Module 8: Embracing Discomfort

L1. Expanding Your Comfort Zone
L2. The Growth Process
L3. Identity & Productivity
L4. Basic Productivity Needs
L5. Creating a High-Performance Identity

Module 9: Energy Management for Sustainable Productivity

L1. Energy Cycles
L2. Circadian & Ultradian Rhythms
L3. Aligning Your Energy with Your Goals
L4. Managing Physical Energy
L5. Managing Mental Energy
L6. Managing Emotional Energy
L7. The Power of Active Breaks
L8. High-Performance Routines
L9. The Power of Consistency
L10. The Importance of Rituals

Module 10: Commitment to a Productive Life

L1. Farewell & Commitment